We’re glad you’re onboard with APWA—now make sure everyone else knows too! To get the most bang for your buck, it is important that you understand and use the many opportunities available to you.

This section is your online resource guide for preparing for the 2012 APWA International Public Works Congress & Exposition. Here you will find everything you need to keep track of important deadlines, as well as exhibitor-exclusive offers designed to help you boost your revenue and ROI at this year’s Congress in Anaheim.

If you have any questions about the opportunities for exhibitors, please contact:
Jackie Odemer
Direct: 703-706-8219
Toll Free: 800-687-7469
E-mail: jodemer@ntpshow.com

Advertising Opportunities
APWA Banner Ads and Congress Logo Links
Attendee List Forms
Congress Facts
Download Program Preview
Exhibitor Solutions Theater Presentations
Free Exhibit Passes
Industry Publications
New Product Showcase
Pre-Show Promotion
Press Room
Public Relations & Media Coverage
Sponsoring Opportunities

"There’s an App for That" Exhibitor Presentations

Advertising Opportunities

Advertising in the Congress Program & Show Guide—the information most frequently referred to by Congress attendees—promotes your company where it counts. This program contains the complete information on all the Congress and Exposition activities. Referred to over and over again onsite for education session information, booth numbers and special show information, this guide is also kept by Congress attendees for future reference. Ad reservations for the Program & Show Guide are due by June 15. Materials are due by June 22.

Download the rate sheet for both the Congress Program & Show Guide and APWA Reporter Magazine. Contact Melissa at Mohanna & Associates to advertise in future issues of the APWA Reporter and/or the Congress Program & Show Guide.

Melissa Massey
Phone: 214-291-3664
E-mail: melissa@mohanna.com

APWA Banner Ads

Feel free to use these banner ads on your website to encourage people to visit your booth at Congress. If you need an ad in a different size or format, please contact Cami Travis-Groves at 800-848-2792, ext. 5252, or ctravis-groves@apwa.net.

336 x 280 pixel horizontal ad

300 x 600 pixel vertical ad

300 x 150 pixel horizontal ad

150 x 150 pixel square ad

250 x 500 pixel horizontal ad

If you need an ad for print, we’d be happy to help. Send the size details to Cami Travis-Groves at ctravis-groves@apwa.net or call if you have questions: 800-848-2792, ext. 5252.

Suggested text:

Visit us at booth #xxx at the 2012 APWA International Public Works Congress & Exposition, August 26–29, at the Anaheim Convention Center, in sunny Anaheim, California—The Best Show in Public Works!

Download the Congress logo for PRINT here.
Download the Congress logo for WEB here.

Attendee List Forms

Click here to see the 2012 Attendee List Form. All exhibiting companies with a booth 20’x20’ or larger will receive the 2012 list FREE!

Click here to download the 2011 Attendee List Form.

Congress Facts

APWA International Public Works Congress & Exposition
The Best Show in Public Works
August 26–29, 2012
Anaheim Convention Center
Anaheim, California

  • Estimated 5,000+ attendees from all 50 states, 13 Canadian provinces, and several other countries, representing a wide range of professions in the field of public works, including...

        - Public Works Directors
        - Superintendents and Managers
        - Directors and Managers of Operations and Operations Personnel
        - City and County Engineers
        - Consulting Engineers
        - Construction Directors and Managers
        - Solid Waste Managers and Coordinators
        - Public Fleet Directors and Managers
        - Public Facilities and Grounds Directors and Managers
        - Water Services Directors and Managers
        - Streets/Roads/Bridges Directors and Managers
        - Transportation Directors and Managers
        - Stormwater and Flood Control Directors and Managers
        - Emergency Management Directors and Coordinators
        - City Planners
        - Sustainability Specialists
        - Anyone else whose responsibilities are public works related

  • Attendees will discover emerging trends, innovative solutions and best practices in public works during 125+ educational sessions, covering transportation, solid waste, construction, fleet, facilities, grounds, environment, sustainability, water, streets and roads, and much more.

Keynote Speakers

This year's keynote speakers are Bob Woodruff, Michio Kaku, Jamie Clarke, and Simon T. Bailey. Click here for more information.


The Expo Experience

  • Almost 90,000 square feet of exhibit floor
  • More than 400 exhibitors
  • CEUs earned for attending Exhibitor Solutions Theater presentations
  • New Product Showcases

To exhibit, contact Ron Bates at 800-687-7469, or 703-706-8230 or e-mail rbates@ntpshow.com

Future Congress Dates & Locations

2013 August 25 – 28, Chicago, IL, McCormick Place
2014 August 17 – 20, Toronto, Ontario, Canada Metro Toronto Convention Centre
2015 August 30 – September 2, Phoenix, AZ, Phoenix Convention Center

Call for Presentations

The 2012 Congress Call for Presentations for Congress is closed. But if you are interested in speaking at the 2013 APWA Congress or other APWA events, visit http://www.apwa.net/conferences/cfp.

About APWA

  • Approximately 28,500 members
  • 63 chapters throughout North America
  • www.apwa.net

Download the Congress Preview here

Download the Congress Preview (12MB PDF)

Exhibitor Solutions Theater Presentations

Exhibiting companies will present sessions uniquely designed to give you cutting-edge information on products or services addressing the needs of the public works industry. These 50-minute presentations will take place in the exhibit hall. Another great learning opportunity designed just for you. AGAIN THIS YEAR—You can earn CEUs for attending exhibitor solutions theater presentations!

Download the form here. Applications are accepted through June 1.

Free Exhibit Passes

Free Exhibit Passes allow you to offer the buyers you most want to meet Free exhibit hall admission—a $35 savings over the regular price. Distributing Free Exhibit Passes has proven to be one of the easiest, most effective methods of increasing booth traffic. An effective Free Exhibitor Pass campaign is the most important step to exceeding your goals at APWA’s 2012 International Public Works Congress & Exposition.

Research conducted by the Center for Exhibition Industry Research confirms that exhibitors who use Free Exhibit Passes attract better, more qualified traffic at their booths than exhibitors who do not. Furthermore, invitations from exhibitors rank as the number one incentive for trade show attendance.

Log in to the Exhibitor Console and click on the Free Exhibit Pass tab.

Industry Publications

The following publications help support The Best Show in Public Works through advertising, promotion, and coverage of the event. Through their efforts we are able to promote to more than 500,000 industry professionals throughout the U.S. and Canada, reaching a cross section of public works disciplines. Utilize these resources to help promote your product or service—click on the links below for contact information for each of these industry magazines.

AC & C
American Liquid Waste
APWA Reporter
Construction Business Owner
Government Buyer
Government Product News
Municipal Solid Waste
Public Works Magazine
Roads and Bridges

New Product Showcase

This unique, no-cost opportunity can help you showcase your company’s new products! Congress attendees and fellow exhibitors will also have the opportunity to vote at the New Product Showcase for the best new product of 2012. The winner will be announced on the last day of the show. You must have the product showcased, displayed or represented in your booth, AND the product must have been introduced after the 2011 Congress. The corresponding product poster will be displayed at the New Product Showcase on the floor where everyone can cast their vote!

Download the New Product Showcase form here.

Pre-Show Promotion

To ensure that you get as much booth traffic as possible, inform attendees (and potential buyers) ahead of time that your company will be exhibiting at the 2012 APWA International Public Works Congress & Exposition. Let them know who you are and what you have to offer. Target your audience, invite them to visit your booth and—most importantly—give them an incentive to do so! With so many booths to visit in such a short time, you’ll have to make your booth stand out.

Tips for executing an effective pre-show promotion:

  • Segment your audience based on their area of expertise and send out a customized pre-show invitation (tailor your promotions to a specific audience)
  • Invite clients and prospects to your booth often—a series of three or four promotions can be more effective than a single mailing
  • Switch up your marketing effort—send a postcard, and then follow up with an e-mail broadcast or telemarketing campaign
  • Send an e-mail

Want to invite your prospects and customers to The Best Show in Public Works but not sure where to start? Simply send them an e-mail! Personalize your message, include your company name, booth number and logo. Using e-mail in place of mass mailings saves you time and money. Consider updating this message for different target audiences and link to your own website—or the APWA Congress website at www.apwa.net/congress.

Press Room

Placement in the trade press is an important element of your marketing strategy. We staff a press room where representatives from the trade press can pick up press kits and schedule interviews. This service is available to all exhibitors. Click here for more information.

Public Relations & Media Coverage

Promote your presence at the 2012 APWA International Public Works Congress & Exposition!

Issue a press release to trade show and business publications ideally six weeks before the show on a new product or service you will be announcing at the show.

  • Some important tips:

        - Use product innovations to capture attention of the press
        - Send out a “media advisory” prior to the show announcing a new product to the press
        - Have high quality, media-ready photographs of your new product
        - Make sure someone in your booth is appointed to speak with press and that everyone
           in your booth knows of this individual’s designation

  • Create a press kit that includes your company information, product specification sheets, testimonials, articles featuring your company, etc. Put your press kits on CD-ROMs as this is the preferred format for the media, but keep some traditional kits with you as well.

    Helpful hints for your press kit:

        - Include press releases about your company
        - Insert a company brochure or fact sheet
        - Add photographs and company logo sheets
        - Include any articles on your company or new products
        - Include press releases on new products

  • Make sure your releases and high-resolution product shots are also available on your website.


Sponsoring Opportunities

Maximize your exposure and investment at the 2012 APWA International Public Works Congress & Exposition—become a sponsor! For a detailed list of sponsorship opportunities, click here.

Call today!
Brian Van Norman
phone 800-848-APWA, ext. 5260, or 816-332-0489 (cell)
e-mail: bvannorman@apwa.net

Don’t see the right sponsorship for your company? Contact Brian Van Norman at APWA to talk about a custom sponsorship, by phone at 800-848-AWPA, ext. 5260, or 816-332-0489 (cell), or by e-mail bvannorman@apwa.net.


"There's an App For That" Exhibitor Presentations

Have an App/Technology Solution you’d like to present? Only 12 exhibiting companies will be chosen to present information on new technologies applicable to public works. “There’s an App for That” sessions will be located in the Technology Pavilion on the exhibit floor. Download the form here. Applications are accepted through June 1.